Elizabeth Dixon

Topics:
Culture
Customer Experience
Leadership
Motivational
Sales
Christian
Author, Strategist, Keynote Speaker on Customer Experience, Purpose, Leadership and Personal Development
BIO

Elizabeth Dixon is an engaging business leader and keynote speaker with over two decades of experience helping teams thrive and brands stand out.

With 20 years of leadership at Chick-fil-A Support Center and partnerships with renowned brands like Southwest Airlines, The Ritz-Carlton, Zappos, and Wegmans, she brings deep expertise in purpose-driven culture, customer experience, and leadership development.

Elizabeth developed and served as CEO of the Trilith Foundation, a nonprofit focused on inspiring human flourishing. She's the author of The Power of Customer Experience and The Strength of Purpose, a Fellow at Baylor University, and the founder of two companies: Slumber Sleepwear and Possibility Co.

Whether speaking on stages or coaching leadership teams, she helps people unlock what's possible in life and work.

Her greatest joy is her family - being wife to her best friend, John, and mom to David and Ansley, and living a life of faith that guides her purpose and passion.

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Signature Topics

Offering: Keynote Speaking & Possibility Co.

Keynotes - Move your audience from inspiration to activation.

Elizabeth’s keynotes combine compelling storytelling, practical strategies, and deep expertise in customer experience. Attendees leave energized, equipped, and ready to lead with clarity.

Why Ask Why: How to be among the best brands winning at Customer Experience.

What's On Your Mind:  Uncovering the driving force behind your behaviors, decisions and outcomes - in business and life.

To Know Them is to Love Them: How to know and serve your customers effectively.

Dare to be Different:  How to set your organization apart in a competitive industry.

The Art of Never Arriving: How to pursue innovation at every level of the organization.

Thrive: Creating Clarity by Finding Focus + The 4 Barriers to Truly Thriving.

Visionary:  How to Articulate a Compelling Vision.

Purpose: How to stand out as leaders and organizations in your industry.

The Drivers of Human Performance - The Data-Driven Shift Every Leader Needs to Make: Most teams aren't burned out from too much work, they're worn down from too little meaning. The Global Flourishing Study reveals that true thriving goes beyond engagement or job satisfaction. It's about purpose, connection, character, and hope. And here's the catch: most workplaces aren't built to support it. In this practical and research-backed talk, Elizabeth Dixon unpacks what flourishing really means, why it matters more than ever, and what gets in the way. You'll walk away with key insights and simple shifts any leader can make to help their people feel better, lead better, and live better, on and off the clock.

Because when your people flourish, your business does too.

Possibility Co. - Unlocking possibility in people and organizations.

Strategic Consulting & Co-Creation

Partner for progress. Work alongside our team to co-create customer experience strategies, align leadership, and design internal systems that support sustained impact.

CX Academy & CX Leader Academy

Build CX capability at every level. From frontlines to C-suite, our academies equip teams with a practical framework and mindset for delivering a differentiated customer experience—consistently and intentionally.

Foundations of CX - Foundations of Customer Experience is a video series designed to equip teams with the mindset, behaviors, and tools needed to create meaningful, memorable interactions at every level of the organization.

CX Labs - interactive training certifications designed to deepen your team’s ability to deliver exceptional customer experiences, every day. Offered virtually or in person.

CX Leadership Labs - dynamic leadership certifications designed to equip leaders with the strategies and systems they need to close the gap between intention and execution in employee and customer experience that drives business results.

Books, Video Resources & On-Demand Tools

Extend the learning and scale the impact. Access a growing library of resources, including Elizabeth’s bestselling books, short-form video content, and digital tools, to reinforce and scale your organization’s learning.

TESTIMONIALS

“When it comes to making an impact through customer experience, I’d look no further than Elizabeth Dixon. An expert in the field, her fresh approach on the essentials of customer experience is empowering for any employee, manager, boss or business owner. She calls the reader to step up, take ownership, and do what’s in their power to make a positive impact on customers that will ripple out far beyond what they may ever realize.” - Horst Schulze, Co-founder and Former President & CEO The Ritz-Carlton Hotel Company, Author of Excellence Wins

“Her energy and enthusiasm towards helping us find and draft our purpose is like nothing I have ever seen or heard. Elizabeth is relatable, a consummate professional and a master of her material, which transcended our professional career, helping us win with a whole life approach.” - Bo Wren, Senior Director of Intermodal Terminals, CSX

“As someone who struggled to find my purpose early in my career, Elizabeth’s book was a revelation. She provides a pathway to purpose achievable to all who read the book.” -Michael Pleckaitis, Media & Technology Leader, Comcast NBCUniversal

“Elizabeth Dixon was an outstanding keynote speaker at our annual Delta Sly Club Leadership Conference. She is a dynamic, engaging presenter who immediately connects with her audience. What I really appreciated was Elizabeth’s intentional preparation she invested prior to the event. She spent time with our teams and touring multiple Delta Sky Clubs to experience our operation from a guest’s perspective. Elizabeth gained firsthand understanding of our service model and team culture. That effort showed as she incorporated real examples and insights into her address that resonated deeply with our attendee leaders. We gifted our attendees her book, The Power of Customer Experience, which she personally signed. She even tied specific chapters and pages into her message, reinforcing key learnings, and making the experience interactive and memorable. I highly recommend Elizabeth Dixon for any Customer Experience-focused event. Her professionalism, insight, and ability to create authentic connections with her audience makes her an exceptional choice.” -Tim Genovese, Director, Delta Sky Club Operations and Design

“Elizabeth Dixon delivered a deeply powerful presentation that left a lasting impact on our entire team. Her message on elevating the customer experience — blending technology with empathy — was both inspiring and emotional. She reminded us that true excellence isn’t just about efficiency or innovation, but about how we make people feel. Her words moved some to tears and challenged us to lead with heart in everything we do. I walked away with a renewed sense of purpose and a clear vision for what it means to serve others with excellence.” - Bobby Nicely, Owner - ALCOVA Mortgage

"Elizabeth Dixon’s opening keynote address was an integral part of our annual conference and set the tone for our organization’s renewed focus on culture and mindset. She shared relevant stories, actionable tips and inspiring successes that motivated us to continue improving our customers’ experience". - Mark Waldrop, President and CEO - The Guardian Foundation, Inc.

“Very fortunate to have Elizabeth speak and participate in a recent regional leadership meeting. Her perspective and thought-provoking questions were timely and spawned the necessary thinking needed with new opportunities that we are all presented with. Her delivery and structure of content was on point and created an environment of elevated engagement with the team. I (the team) am looking forward to the next discussion with Elizabeth focused on the customer experience and offering unique and sustainable approaches that are transferable to our industry.” - Jason Sauer - South Regional Executive - Senior Vice President at Zurich North America

"Elizabeth is a class act who makes people better, whether she’s working directly with them, or inspiring them from a stage. It has been an honor to work alongside Elizabeth for a few years now. I’ve seen her lead strategy sessions with vigor and poise, and stand in front of a thousand customer experience experts and challenge them with innovative ideas anchored by timeless principles. One of the greatest compliments I can pay her is that she’s kind. Elizabeth shares with an open, authentic heart. That’s rare in the business world. That same heart is what informs the quality of her work, both at Chick-fil-A and outside, where she gives freely of her time, intellect, and passion." - John Hightower - Co-Founder & CEO | Arch + Tower, Chief Strategy Officer | Frazier & Deeter, LLC

"The training Elizabeth provided our Outreach and Communication team at WinShape Camps was exactly what we needed and was incredibly timely given our season of work and new team members added. Elizabeth guided us deeper into the issues we needed to discuss and helped us identify our true pain points and the things that were holding us back. Her incredible content and intentionality in getting to know who we are helped take us to the next level in our thinking about customer experience, and the process was unifying for our marketing, customer experience and sales teams. We want to have her back!" - Lisa Stone Manager, Customer Experience Team, WinShape Camps

Speaker Highlights
BOOKS

Who doesn't want to make an impact?

We all long to be a part of something bigger, something greater, something meaningful in this life. And whether you're the boss calling the shots, the employee making it happen, or the intern just starting out in your field, I believe you're uniquely positioned right where you are to make an impact in the place you spend so much of your time: your job!

This book is designed to help growth-minded people like you see the power and potential they have to make an impact by changing the customer experience for their businesses and brands for the better.

What is my purpose?

It's a question we've all likely asked!

When we're spinning on the hamster wheel of life and managing the busyness of our calendars.
When we're stuck in the grind of hustle culture wondering if any of it really matters at the end of the day.
When we're overwhelmed with life's twists, turns, changes, and shake ups.
When we’re simply looking for a sense of meaning.

The truth is the question of purpose looms large for most of us. We wonder why we're here, why we exist, what we're called to do with our one big and bold life. Rather than stay spinning and stuck, what if there was a better way? A way to move through any and all seasons of life with a strong foundation? A way to live with a clear sense of purpose to propel us forward?

This book is designed to help you do just that! Throughout, you'll learn the common barriers to discovering purpose, what you can do to overcome them, and ultimately how to align your unique purpose with every part of your life.

This is your guide to knowing your personal sense of purpose and living it in any stage or season of your life.

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Leadership, Training, Inspiration, Live/Virtual