James (JP) Poulter

Expert Keynote Speaker on AI, Innovation and Digital Transformation | Specialist in ChatGPT, Prompt Engineering & Building AI-Enabled Teams
BIO

James “JP” Poulter is a seasoned innovation strategist with nearly two decades of experience in AI strategy, digital customer experiences, and emerging technology. He has worked with Fortune 500 brands, non-profits, and C-suite executives to drive innovation, build AI-powered experiences, and shape the future of digital engagement.

As CEO and Co-Founder of Vixen Labs, JP was instrumental in establishing the company as one of the world’s leading full-service Conversational AI agencies. Under his leadership, Vixen Labs worked with brands such as Amazon, Sony Music, HBO, Universal Music Group, and Diageo, becoming one of the largest independent providers of voice AI solutions.

In December 2023, House 337 acquired Vixen Labs, where JP now serves as Head of AI & Innovation, leading AI strategy, generative search, and conversational AI deployments for clients such as Verizon, Dyson, and Universal Music Group. Today, House 337 is the world’s largest provider of Alexa solutions to Amazon globally.

Previously, JP was Head of Emerging Platforms & Partnerships at The LEGO Group, where he was part of the founding team of LEGO Life, a first-of-its-kind safe social network for children. He led LEGO Life’s expansion to over 29 countries, reaching more than 5 million users, and spearheaded strategic partnerships with GIPHY, Amazon Alexa, and Google’s AI division.

A highly sought-after keynote speaker and industry commentator, JP speaks across the US and Europe on AI, innovation culture, and digital customer experiences. He is represented by Scamp Speakers (UK) and The Washington Speakers Bureau (US). His insights frequently appear in leading publications, including Business Insider, Retail Week, TechRound, and The Grocer.

JP is currently working on his first book, Double Edged (IVP, 2026), which explores the dual impact of AI on society, business, and faith.

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Signature Topics

AI-Powered Customer Experience: Transforming Brand Engagement with Artificial Intelligence:

Discover how to revolutionize your customer experience using artificial intelligence, ChatGPT, and advanced AI tools. This keynote provides practical strategies for implementing AI in marketing, social media, and customer service while maintaining authentic brand connections.

Key Learning Outcomes:
  • AI Strategy Development: Creating a comprehensive plan for AI integration in customer touchpoints
  • ChatGPT Implementation: Leveraging language models for enhanced customer interactions
  • Marketing Automation: Using AI tools for content creation and campaign optimization
  • Performance Metrics: Measuring ROI and success in AI-driven customer experience

Innovation Leadership: Building AI-Enabled Teams for the Future:

Learn how to build and lead teams that excel in the age of artificial intelligence. This keynote focuses on developing innovation culture, implementing AI tools effectively, and fostering a mindset of continuous learning and adaptation.

Key Learning Outcomes:
  • Creating an innovation culture that embraces AI and new technologies
  • Implementing effective AI training and development programs
  • Managing change and overcoming resistance to AI adoption
  • Measuring and optimizing team performance with AI tools

The Robots are Coming:

In this groundbreaking talk, JP guides organizations through the process of rewiring their teams for the AI age. Using his custom-developed “AI Nervous System” framework, JP provides a clear roadmap for integrating AI into your organization’s DNA, ensuring you’re not just ready for the future – you’re actively shaping it.

Key Learning Outcomes:

  • Understanding and implementing the AI Nervous System framework
  • Customizing Large Language Models (LLMs) to support team functions
  • Navigating the ethical considerations of AI deployment
  • Leveraging AI to enhance connections with customers and employees
TESTIMONIALS

JP has an incredible ability to make complex technological concepts accessible and exciting for any audience.  

Global Head of Innovation, Fortune 500 Company

Speaker Highlights
BOOKS

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Leadership, Training, Inspiration, Live/Virtual