William Warren is a visual thinking expert, award-winning illustrator, author, speaker, and entrepreneur dedicated to using visuals to communicate ideas and tell stories. He is the Founder and CEO of The Sketch Effect, a visual communication company specializing in animation, live event sketching, and infographics. William has collaborated with top brands like Marriott, Meta, Chick-fil-A, and Delta and has sketched for thought leaders such as Steve Wozniak, Brene Brown, Malala Yousafzai, and Sheryl Sandberg. An avid traveler, BBQ enthusiast, snake-catcher, and Onewheeler, he lives in Atlanta with his wife and three kids.
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Visual Leadership - Combine your visual brain and verbal brain to think, communicate, and execute in the workplace.
The Conquering Creative - Leverage visual strategies to conquer your obstacles and grow your business.
Visual-Storytelling - Learn the incredible science, history, and power of visual stories, from cavemen to Tiktokers.
"Visionaries must articulate a picture of the future that produces passion in others. William, in his creative communication style, helps bridge the gap between business and creativity. Across both Chick-fil-A and at Trilith, William has come alongside us as we unpack some of our most complex business challenges in a fun and creative way that keeps us pursuing our future goals and aspirations."
- Dan Cathy, Chairman, Chick-fil-A Inc.
"William Warren was an outstanding speaker at our Startup Mountain Summit! His talk on the power of visual Storytelling was engaging, well-prepared, and interactive, delivering valuable insights in a way that truly resonated with our audience. I highly recommend William for any event looking for an informative and dynamic speaker who knows how to captivate a room!"
- Adriana Dew, Program Director at Founders Forge
Creatives are naturally drawn to the act of creating, not analyzing sales strategies, reading P&Ls, filing forms, or building business processes. But if they want to dump that day job, continue their artistic endeavors after graduation, or scale that side hustle into fulfilling, successful self-employment, they must acknowledge the hard truth that mastering craft is not enough. They must master the business side and become a “Conquering Creative.”
The good news? It’s as easy as shifting your thinking. As an illustrator, entrepreneur, and CEO, author William Warren has spent more than a decade leveraging creativity to build a booming business, working with blue chip clients such as The Home Depot, Oracle, and Delta as well as consulting with some of the world’s top thought leaders like Steve Wozniak, Brené Brown, and Malala Yousafzai. An artist at heart, he’s learned the delicate balance between the right-brained world of creativity and the left-brained world of business. And now he’s offering his proven mind shifts for other creatives wanting to follow in his footsteps and become a “Conquering Creative.”
From ups and downs to capital to clients, pricing to purpose, Warren walks readers through nine critical “shifts” they must make to level up from “Creative” to “Conquering Creative”:
1. “My art is my passion” ←→ “My passion is my product”
2. “Business is a necessary evil” ←→ “Business will unlock my dreams”
3. “I am my work” ←→ “I am more than my work”
4. “My work speaks for itself” ←→ “I must speak up for my work”
5. “I create as an artist” ←→ “I work as a professional”
6. “Quality is all that counts” ←→ “Everything counts”
7. “I wait for inspiration” ←→ “I create systems for inspiration”
8. “Go it alone” ←→ “Go with a team”
9. “Wing it” ←→ “Dream it”
Just as he’s done for top companies and individuals, Warren brings his ideas to life with illustrations, making the book an entertaining, and actionable read.The Conquering Creative is a must-read for every artist and aspiring entrepreneur, whether they’re just graduating, wanting to start a business, or just need a motivational boost.
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